Bryte raises $24m, pivots from selling $8k AI-powered mattresses to licensing its tech – TechCrunch

Bright Today announced $ 24M in Series A funding led by ARCHina Capital. This comes as the company moves consumers away from selling its $ 8,000 mattress and is instead working with partners who will use Bryant’s technology in their mattresses.

Bright says several deals are in the works.

According to the company, this axis has always been part of the plan. They feel that through licensing, they can better meet the company’s goal to improve people’s sleep experience. Bryot does not want to be a more direct to the consumer brand, but rather the technology inherent in some of the best mattresses.

The company’s original product is still available to consumers. Called the Restorative Bed, the mattress has a built-in sensor and 100 computer-controlled pneumatic coils that work with the platform as it learns the sleeping patterns of the owners and adjusts to best suit both Is – for both sleepers. Bryot says that its technology enables better sleep patterns by adjusting the mattress through monitoring temperatures, pressure points, and room environments.

For the mattress system the user selects several starting points. The system uses micro-adjustment to fix the system in the sleeper. Each night’s sleep provides the mattress with more data points, which he uses to continuously adjust the settings. The company states that the greatest gains occur within 2–4 weeks and reach an optimal level within 90 days.

With this funding round, the company is adding serious cash to its mission.

ARCHina Capital led the $ 24M Series A funding round, with ARCHina co-founder Amy Huang joining the board on Bryant. The round also included investor John Warnock, Adobe co-founder and former president of Rambus, Dave Mooring.