Bing Steps Up to Replace Google in Australian Search Showdown

Bing Steps Up to Replace Google in Australian Search Showdown

Microsoft Bing is offering to replace Google The code dispute should continue to the point where Google cancels services in Australia.

The News Media Bargaining Code, under which Google and Facebook would be legally obliged to pay news publishers to display their content, resulted in Google Australia’s managing director, Mel Silva, at a Senate hearing on 22 January Threatening to pull services from.

Facebook made similar threats, stating that there is no commercial benefit to surfing news content on their feeds.

So far, Treasury officials have refused to discuss a contingency plan that the code should be implemented, and Google actually pulls some of their services out of the country. However, threats made to them have been commented on:

“It seems that the digital giants made themselves a big publicity last week when they very openly and publicly threatened the public of Australia with an effective search in Australia if the law currently stands . “


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Australia’s Minister of Communications, Paul Fletcher, has also commented on the withdrawal of services from Google and Facebook:

“We made it clear that we like them to live in Australia, they are an important, important part of the ecosystem, but ultimately these are business decisions.”

Meanwhile, Microsoft’s Bing throws its hat into the ring.

Bing offers to replace Google

With a mere search engine market share of 3.62% in Australia compared to Google’s 94.45%, Bing has taken this opportunity to split its interest in further developing its presence in the country.

Paul Fletcher discusses a recent meeting with Bing:

“The CEO of Microsoft approached the Prime Minister and proposed a meeting with senior officials, I was able to attend that meeting, and we had a very informative discussion about Microsoft’s interest in the Australian market. At the moment they have a small market share in search, but they are interested in expanding it, they are interested in developing Bing’s presence here. “


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The Prime Minister of Australia, Scott Morrison, described Bing as “very confident”, but declined to comment further on the meeting.

A Microsoft spokesperson commented:

“We understand the importance of a vibrant media sector and public interest journalism in a democracy and we the media sector has faced challenges over the years through changing business models and consumer preferences.”

What does this mean for search

It is worth noting that Bing is not listed within the News Media Bargaining Code, which targets only Google and Facebook.

This may change in the future,

However, as it stands, Bing and other search engines are not legally held in the same monetary confinement.

This means that it is currently unknown for any negotiations or agreements withdrawing Google or Facebook services from Australia.

Although Bing seems to be lagging behind Google about the search engine market share, it will be interesting to see how they should offer a chance to dominate the market.

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