Apple this morning Offered Take an updated look at your App Store business along with releasing your holiday sales figures. The company said that App Store customers spent $ 1.8 billion during Christmas Eve and New Year’s Eve, largely inspired by the games. And App Store customers also hit a new single-day spending record of more than $ 540 million on New Year’s Day.
Apple did not fully explain the extent to which the epidemic played a role in increasing app spending during 2020. Again Note that the top apps during the year included those that helped keep customers connected and entertained, such as Zoom and Disney +, as well as games that brought people together, such as Robox and As Us.
However, the company did not disclose how much customers spent on apps and games until 2020. This leaves us to look at third-party estimates for those figures. accordingly Sensor Tower’s year-end report, Global consumer spending on the App Store reached $ 72.3 billion in 2020, up 30.3% year-over-year from $ 55.5 billion in 2019. App Annie came up with a similar figure. A preliminary estimate Next to its annual report.
On the other hand, Apple noted that App Store developers have grossed over $ 200 billion so far, ever since the App Store debuted in 2008, a figure that tops $ 155 billion. Announced last year.
Last year, the company’s holiday week also set a new record with $ 1.42 billion spent on apps and games. Given that consumers spent $ 1.8 billion in 2020, it seems that a new record has now been set, but it’s unclear why Apple didn’t reveal it today.
Apple also shared some updates related to its other services businesses in its 2020 wrap-up. It stated that Apple Music had a “record year” without sharing specifics. Instead, it simply noted that 90% of iOS 14 listeners tried out its new features, such as Listen Now, Updated Search, Personal Radio Station, and Autoplay. Apple also stated that engagement with its Lyrics feature has doubled in 2020.
Apple said that the Apple TV + app is now available on 1 billion screens in more than 100 countries, and customers can now buy or rent more than 100,000 new releases and classic movies and shows.
Apple Pay, meanwhile, is now available at over 90% of US stores, 85% of stores in the UK, and 99% of stores in Australia.
Apple News, iCloud, and its new service, Fitness +, were mentioned, but Apple did not introduce any new metrics related to user adoption or development.
The company also stated that Apple Arcade had reached more than 140 games, Apple Books now has 90+ million monthly active users, and the Apple Podcast is now available in more than 175 countries.