‘Anti-superficial’ dating app S’More raises $2.1M – TechCrunch

S’MoreA dating app, focused on helping users find more meaningful relationships, announced today that it has raised $ 2.1 million in seed financing.

S’More (short for “something more”) ensures that users cannot focus on the physical form, as photos are inconsistently blurry – they slowly un-blur as you interact with someone We do. Startup has Introduced new features like video chat (Also initially blurry), and it launched a new app earlier this month – CEO Adam Cohen-Asaleti said it was a “fully built product”, with new features such as real-time conversation cues And have the ability to promote your profile. .

Cohen-Asaleti also said that S’More’s focus on “anti-supernatural relationships” is attracting a real audience, with 160,000 downloads in its first year and “thousands” of paid users, launching the new app. A 50% increase in membership for January is included.

Seeing how dating would develop after the epidemic, Cohen-Asaleti suggested, “I don’t think we’re coming back the way things were.” He pointed Recent S’More Users Survey In which 80% of the respondents said that they did not go on a single live, in-person date in 2020.

“Do you want to meet for a casual encounter on Tinder, or do you have to strike up a conversation to get to know a real person on S’More?” he said. Assuming that many people will choose the latter, the next question is: “How do you make search fun? There should be multimedia, video, audio, games, all of those features are part of our product roadmap … S’More will realize that Hinge meets Nextdoor. “(Apparently, NexDoor has” a large group “of users who are single and seeking relationships.)

S'More

Image Credit: S’More

The new fund comes from a long list of investors: Benson Oak Ventures, Mark Pincus Workplay Ventures, Gingles VC, Loud Capital / Pride Fund
Sidecar Engels, Appolvin President Rafael Vivas, Apollo Management Joshua Black, Plus Grade CEO Ken Harris, Harvard geneticist George Church, former Meat Group CEO John Abbott, former IMAX CEO Brad Wessler, Aaron and Sharon Stern, Justen Stepka / Enterprise Fund, Boston Harbor Angels, Grit Daily CEO Jordan French, Kind.Fund founder Marty Isaac, Craig Mullett and the dating group.

Cohen-Asletai told me that the funding has already allowed him to be appointed as a “founding team”, with chief architect Long Nguyen, head of operations Sneha Ramachandran, head of product and design Regina Guinto and senior developer Includes David Litchi.

S’More is also announcing that it has signed a production deal with producers Elvia Van S. Oliva and Jack Tarantino, who have worked on shows such as “90 Day Fiance”. Cohen-Asletai said the startup will work with them to create “anti-superficial” dating content for digital platforms and TV networks.

This deal is made on the success of S’More Live, The startup’s celebrity dating show is on Instagram Live, which has aired 60 episodes so far.

“We’re using that show to build our show, to gain awareness and then … we’re really able to take advantage of all the audience and remodel them with the content of S’More , Which has reduced our cost to acquire a user. ” [very affordable], “Said Cohen-Asletai.