Amazon said that on Monday it has expanded its food delivery service called Amazon Food to 62 zip codes in Bangalore. First public update after entering new category In India last May.
The American e-commerce group said that Amazon Food now reaches major areas in Bangalore such as Whitefield, HSR, Sarjapur, Koramangala, Indiranagar, MG Road, Jayanagar, JP Nagar, Fraser Town, Malleswaram, Rajinagar, and Vijayanaga.
At the time of launch in May last year, Amazon Food was available in Bangalore in just four zip codes.
Even with Amazon Food being limited to a major market in India, the company is aggressively trying to reduce this competition – the city with heavily funded startups Zomato and Swiggy.
Food delivery is free to head members, while others have to pay a fee of 19 Indian rupees (26 cents) – cheaper than the fees charged by Swiggy and Jomato.
Company, which is committed to Investment of $ 6.5 billion in its India operationsSaid, it has built 2,5000 restaurants and cloud kitchens in Bengaluru – also known as Bengaluru. The company said that Amazon Food customers can enjoy “offers” from these restaurants as well as cashback from Amazon.
However, it was not shared why it is so uncontrollably slow with the expansion of Amazon Food in the country.
(Well, I mean, there is a global epidemic – but Amazon also calls its employees “one-way dorms” and “two-way dorms”. Fully committed and just watered down before making a sound decision. Trying to test. Think of Amazon Prime as a one-way doorstep. So it’s unclear from day 1 how committed Amazon is to any new service.)
“With the expansion of Amazon Food in Bengaluru, we are continuing in our effort to provide unmatched convenience and value while being part of our everyday lives. Amazon Food brings some of the city’s top restaurants as well as local shops as well as local favorites that are popular and follow strict delivery and security protocols, ”said Samir Khetpal, director of category management at Amazon India in a statement .
Ant Financial-backed Zomato and Prosus Ventures-backed Swiggy have established a monopoly in the food delivery market in India, with Bank of America analysts estimating their combined market share to be over 90%. (Uber pulled out of the Indian food delivery market early last year Selling its local food business to Zomato.)
The expansion of Amazon Food has also come at a time when Zomato, which according to analysts leads the market, is Preparing to file for IPO.
India’s food distribution market is particularly difficult to crack due to local conditions. In developed markets like the US, where each delivery item is valued at about $ 33, in India, according to research firms, a similar item is valued at $ 4. Both Zomato and Swiggy have significantly improved their unit economics over the past year.