Alula, a platform for cancer caregivers, patients and survivors, raises $2.2 million – TechCrunch

according to National Cancer InstituteIn the US alone, some 1.8 million people are diagnosed with cancer every year. Factor in the friends, family, and loved ones of those patients, and the number of people affected by the disease can be mind boggling.

Lia Shuster understands this struggle well. After his mother was diagnosed with early-stage breast cancer, he himself was diagnosed with a rare form of non-Hodgkin lymphoma, an infection from caregiver to surviving patient. His experience started him AlulaA platform for cancer fighters, which officially launched today.

With its launch, Alaula is also announcing that it has raised $ 2.2 million from BBG Ventures, Metrodora Ventures, Thrive Capital, Village Global, Homebrew, Shrug Capital, Basement Ventures, Company Ventures, K5 Global, K50 Ventures, and many angels Has closed the round of.

Despite the number of people affected by cancer and cancer treatment, there are not many resources to help them understand what to expect.

“Many people are researching scattered parts of the internet for various elements of product recommendations, how to raise money for your treatment, how to make people understand or to tell your boss that you have the ability to declare treatment. There are ways, ”Shuster. “It is not in a singular place, it is not conducted in a fundamentally honest way. It is difficult to understand who to trust. “

Alula is a multi-layered platform that, in Shuster’s words, takes a fundamentally honest approach to prepare its users for everything they go through during their treatment. This includes the products they will need to deal with materials to coordinate and assist with the treatment process, communication devices, and to encourage patients throughout their journey.

Shuster reported that her oncologist and doctors prepared her for some of the effects of her treatment, such as losing her hair, but could not recommend a good place to buy a wig, for example. Therefore Alula has created a marketplace with products that are recommended by patients, and guided by an advisory board of medical experts. This includes personalized registries and ‘cancer survival kits’ which are categorized by the type of treatment a patient is taking.

Alula also provides communication tools to users. Many people use email to share news of their cancer diagnosis with their friends and family. This is often the hardest email a person has to write, the company says, and Alula guides them through the process with customizable templates. Alula also offers a shareable treatment calendar to help coordinate a ride for treatment or to organize people to sit with patients at the time of treatment.

Image Credit: Alula

The truth is that the journey of cancer never ends. One always has to prepare and understand something new.

“I’m constantly surprised at how the effect ultimately remains and is new,” Shuster explained. “I am currently struggling with medically induced menopause, at the age of 32. I have just recently been diagnosed with radiation fibrosis in my chest and back, which is the stiffness of my muscles from my radiation, and I am a Seeing a cardiologist because one of the chemo drugs that I needed was cardiotoxic. “

To address this, the company is also building a library of materials to help patients and caregivers navigate the difficult process. This type of information is usually found only through interactions with other cancer patients during treatment, and Alula wants to centralize and organize that content for its users.

Right now, the business model focuses on affiliate fees that come from the marketplace, but Shuster points out that Alula is beginning to buy products that can be retail.

Today, Shuster is not only celebrating the launch of Alula, but its three-year-old censorship and demonetization for nearly two years.