Acast acquires podcasting startup RadioPublic – TechCrunch

Podcast Advertising Company a cast Announcing that it has acquired RadioPublicThat startup Public radio market exited PRX In 2016.

At first, RadiPipe’s main product was a mobile app for listening to podcasts, and it still supports the app. But Matt MacDonald, co-founder and chief product officer, said that over time, the team’s focus shifted to products for podcasters, specifically its audience relationship management platform, including an embeddable web player, custom websites Podsites even more.

“We had a full roadmap of the things we wanted to build, but we recognized that on our scale, we could be better served by partnering with larger organizations,” McDonald said.

And finally, he decided that Acast made sense not just as a partner, but as a boss. Acast’s business still Podcast revolves around advertising, But also expanded with new devices like Acast Open Hosting Platform, And states that it now hosts 20,000 podcasts, collectively reaching 300 million monthly listeners.

“The acquisition of RadiPipe is basically a partnership of values,” Acast’s chief business and strategy officer Leandro Sededo said in a statement. “We both strongly believe in the open ecosystem of podcasting and have a shared commitment to help the audience discover and support all creators. We are impressed by what Radio-Republic has achieved and we believe that now – as podcasting is gaining more momentum than ever before – the ideal time to bring Radiopolis’ talented team and company missions to the fold is. “

Financial terms of the acquisition were not disclosed, but Acast says it will not operationally affect Radiopolis.

Macdonald and his co-founder / CTO Chris Kwame Rhoden are both joining Acast (CEO) Jake Shapiro Farewell Apple to lead producer partnerships for podcasts), and although they will work to integrate RadioPublic features into the Acast platform, McDonald’s said the startup is “looking for its own products and mobile apps” for the foreseeable future Will continue to support.

He said that as RadioPoint works with Acast, the team will “focus on strengthening and deepening the relationship, the relationship between that bond, the podcaster and the listener.” In his view, this is where the opportunity for radiopublic lies, even big platforms like Spotify invest in podcasting.

“How do we enable you as a producer to control the relationship with your audience?” Macdonald said. “We believe that listeners of podcasts are listeners of podcasts. They are not platform subscribers. “