5 creator economy VCs see startup opportunities in monetization, discovery and much more – TechCrunch

Everyone knows youtubers And other manufacturers are popular with Internet users of all ages. But today, these influencers also have real businesses run by software tools and service providers that help videos, pictures, clips, memes and other types of content make lasting success.

The epidemic added fuel to the current trends fueling growth in this category. Today, platforms are larger and diverse than ever before and many creators have years of experience enhancing and demonetizing online. Parallel to this industry, the rapid overall development of enterprise technologies allows the creation of many new types of manufacturer-focused products. Top investors in the space are seeing new opportunities to create startups that help create tools that help creators monetize and grow or solve solutions that are specific to producer subcontracting such as gaming or coaching / education Huh.

For this particular investor survey, we dug through the following notes:

Spaces in the producer economy

With many industries that fall under Tech’s broad banner, digital creators saw a boom from COVID-19, investors said. The simple fact is that millions of us are inside on our phones and the creators have helped expand their audience. (More on this in us Digital Media Investor Survey From another week.)

And people also became producers. Jin noted that the epidemic has led to “people experimenting with creative hobbies and passions”, which from our point of view smells like the emerging producer Tam.

The broad definition of a creator means that more potential customers for startups want to serve them, and perhaps the greater revenue in the market may be the effect of COVID.

There are enough places to build in the constructive economy, including the discovery, which O’Malley cited as a major issue. “The best content doesn’t always move upward,” he said, “the incentive remains to create content that will go viral and get eyeballs” and to nab others’ content more than creating net-new content.