3 Myths About YouTube Trending Debunked

3 Myths About YouTube Trending Debunked

YouTube addresses 3 common myths about content and reveals what appears in the iconic ‘trending’ section for a video.

Myths are included by a member of YouTube’s creator content strategy team:

  • YouTube trending gives preferential treatment to specific creators.
  • YouTube trending is exclusive to high profile creators.
  • An ideal time to publish is to get involved in trending.

Before getting into these myths, let’s briefly explain what the YouTube trending section is, not to be confused with the recommendations of the home page.

YouTube trending overview

There is a separate section of the trending YouTube website which is accessible from the main navigation menu.

YouTube Trending aims to provide a set of videos that a wide range of viewers will find attractive.

This includes those videos:

  • Showing variety of stage.
  • Performing exceptionally well compared to other videos on stage (or other videos on the channel).
  • Clickbaity are not misleading or sensational.
  • A sign of the culture and trends that were popular on the stage at the time.

YouTube trending is one of the few areas where users can discover new videos that are not personal based on viewing history.

All users across the country watch the same list of videos in YouTube trending. The list is updated once every 15 minutes to ensure that it stays on.

Getting a video in the trending section is a big deal. Creators have developed their own theories about how space is sought after, why and how videos are chosen.

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Here are some of those principles.

Myth 1: preferential treatment

There is a myth that, in order to show up on YouTube trending, you have to pay someone or get to know someone who works for the company.

it is not true. YouTube does not accept payment for placements in trending, or offers any favors, when considering eligibility to appear in trending.

What YouTube considers when curating videos for trending:

  • view count
  • How quickly the video is generating a scene
  • Where ideas are coming from (closed to YouTube)
  • Video age
  • How is the video performing compared to recent uploads from the same channel

There are filters to ensure that certain types of videos do not appear in trending such as excessive profanity, excessive violence, mature content or videos with content that is frustrating to others.

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Myth 2: Special for big creators

It is generally considered among creators to only trend late night talk show hosts or big YouTube creators.

it is not true. In fact, YouTube also ensures that at least half of the videos on trending are from native creators.

In addition, YouTube trending has sections for “Rise on the Creator,” and “Rise of the Artist”, which features a short channel for the entire day

Myth 3: a perfect time to publish

The principle behind the formula behind YouTube is to convince creators that the “right” time is in which one can be published to improve their chances of being featured.

it is not true. As mentioned, the list is updated every 15 minutes, meaning that every 15 minutes there is another chance to appear in the trending.

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When it comes to publication time, acquiring videos is more important when your specific audience is likely to watch them.

For more information, watch the full video below: